Friday, January 18, 2013

Games Workshop Design Studio

Stumbled across this doing some research on GW's social media presence and sentiment and thought it worth highlighting.  Despite the overuse of the term 'archaic' - this is an entertaining video to watch regarding GW's Design Studio methodologies.  Not really a surprise the 'creatives' tend to run the company timelines given what we see on the release end.  Although I think we're seeing more consistency from GW in the last 6-8 months, reflecting a bit more formality than is reflected here.  Mad props of course for the call-out on crappy inclusion of the Harpy in the Tyranid codex as an example of rush-jobs and poor corporate processes.  Give the gent some comments =)


  1. Doesn't sound archiac, sounds smart...give artists freedom to produce good work and sell their best work.

  2. The design studio usually has an 18 month window to work conception to codex release but sometimes they race things out, like the last SW codex.